Ahrefs
Ahrefs is the best all-in-one SEO tool. This cloud-based SEO software offers you everything you need for search engine optimization.
Ahrefs has five different modules: Site explorer, keyword explorer, site audit, rank tracker, and content explorer.
Ahrefs can do keyword research, on-page analysis, backlink analysis, competitor analysis and content optimization.
This tool is particularly well in backlink analysis and has trillions of backlink databases. But keyword research is also pervasive with Ahrefs. The agency finds significantly more keywords than the competing tools.
You also find the domain analysis very good. Here you can analyze your competition and determine which keywords are being used.
Pros:
· Good for backlink analysis
· Vast keyword database
· Keyword tracking
· Comprehensive database for backlink profiles
· Search volume queried.
· Site explorer module
· Extensive site
Cons:
· Search volume and ranking competition often inaccurate
· Not always relevant information about backlinks
· No possibility to check local rankings
SEMRush the Best SEO Tools for Beginners.
Semrush is one of the best SEO tools for beginners. Semrush offers you everything from rank tracking to keyword research and content optimization to competitor analysis. And this is precisely where the SEO suite shows its strengths.
Semrush comes out on top when it comes to competitor analysis. It allows you to track down your competitor’s keywords. You can also find out all the keywords that your competitor ranks.
Semrush is divided into three sections Analytics, Tools and Projects. It also has a free version. Here, you can create a project, optimize your website, analyze backlinks, and create content ideas. The free area of the SEO tool is an excellent place to start, especially for beginners, as it also offers an on-page analysis.
The specialty of Semrush is the Keyword Magic Tool. This isn’t a great keyword tool in the traditional sense. It groups keywords semantically by topic, thus creating keyword clusters. You can also use it to optimize your content. This way, you can find out what users are searching for when searching for your primary keyword.
By the way, Semrush has a 7-day free trial period.
Pros:
· Keyword Magic Tool for directly matching keywords
· You can create a project for free
· Keyword gap analysis
Cons:
· Crawler a bit slow
· Sometimes imprecise
· Very many functions are sometimes not easy to grasp
Google Search Console
Google Search Console, you get very accurate and detailed data on how Google perceives your website. The best thing about Google Search Console is that it’s free, and you won’t find more accurate numbers in other SEO tools. It is particularly nice that you can access all past data and analyze the search result pages.
The free Google Search Console provides you with detailed evaluations of your index status, search queries, search terms, hits, crawling errors, backlinks and the keywords for which you rank. This makes it a must-have for webmasters.
Of course, an analytics tool shouldn’t be your only piece of software. Though it offers a good start, the numbers and data allow you to check other SEO tools.
As search results become increasingly personalized, there is no 2nd place for a keyword. You can see that very nicely in the Google Search Console rankings, such as for a keyword are sometimes displayed here.
Pros:
· More accurate data
· Finding new keywords
· Compared in the periods.
· Analyzed SERPs in detail.
· Free all facilities’ of this SEO tool
Cons:
· No competitor analysis
· No show search volume
· Not complete SEO tool
· Only sixteen months validity of data storage.
Ubersuggest
Ubersuggestis an excellent SEO tool, and it is suitable for keyword research. It has evolved from a simple suggest tool to the best keyword tool. However, it’s not an all-in-one SEO suite. However, if you’re doing some keyword research and still need some keyword ideas for your website, you should give Ubersuggest a visit.
The modern interface also shows you search volume, competition strength, and other data about your keyword.
In general, this SEO tool is also recommended if you already use a keyword tool. Because the different tools also find different keywords.
However, make sure to focus on keywords with sufficient search volume. Otherwise, you will have too little traffic on your website. From when which keywords are profitable cannot be said precisely.
Pros:
· Clear interface
· Relevant keyword suggestions
· Continuous development
Cons:
· Free version has no export options
· A little bit slow
· Google Search Console needs to be connected
Screaming Frog
The Screaming Frog SEO Spider is the best free SEO tool for website audit and analysis. It is mighty and provides lots of data to analyze and optimize your website, and you can perform a comprehensive website SEO check with this free SEO tool.
The Screaming Frog SEO Spider is missing from many SEO tool comparisons because it is a desktop program. That means you have to download and install it. The program is available for Windows, Mac and Linux. Sometimes you need some time to familiarize yourself with the program.
Because the many functions and data have to be accommodated somewhere, the Screaming Frog SEO Spider is not particularly intuitive. Therefore, it is not at all suitable for SEO beginners.
However, you can enter a URL here, and up to 500 subpages can be crawled with SEO software. For each piece of content, there is extensive information on image alt tags, canonical tags, Meta descriptions, backlinks and the quality of the backlinks.
You will also find a lot of information here on optimizing your website. The 500 free URLs are suitable for small and medium-sized websites and help you optimally with search engine optimization.
Pros:
· Full free SEO tool
· Speedy crawler
· Lots of data and metrics for search engine optimization
· Comprehensive website SEO check possible
· Available for Windows, Mac and Linux
· Ideally suited for the complete analysis of your website
Cons:
· Must be installed on the desktop
· You cannot access the program from anywhere
· Only suitable for SEO nerds
· Interface not intuitive
· Lots of data and features can confuse SEO beginners
Page speed insights
An essential factor for search engine optimization and your rankings is the loading time of your website. Google provides Page speed Insights for performance analysis. This tool measures your website’s speed and helps you optimize it. Using performance tests, you will gradually achieve better loading times.
Pagespeed Insights is a valuable tool for search engine optimization in connection with the Google Search Console, which documents your loading times over time.
Google’s Pagespeed Score is an essential indicator of your website’s speed and user experience. Along with the Core Web, you have a tool for analyzing and optimizing load time here. This should not be missing from any website SEO check.
Surfer SEO
The SEO tool from Poland is the new star in the content tool sky. I just recently came across this SEO software, and I was hooked. The content editor that helps you optimize your content is extremely helpful and the other tools in this SEO suite.
With the SERP Analyzer, you know how to examine the search results for any keyword. With the filter function, you can see exactly how many headlines, how many words and how many pictures you have to use.
However, the SEO tool does not have a rank tracker. It is particularly suitable for content creation and optimization. And of course, this goes hand in hand with keyword research. There is an excellent tool with a huge amount of data here.
SurferSEO also has a perfect Chrome Extension: The Keyword Surfer – this allows you to analyze the search results page directly in your browser. The whole thing works without a payment account at SurferSEO and is also a perfect free SEO tool. In addition, it is possible to optimize your texts directly in WordPress with Surfer SEO.