Customized boxes are the foundation for an impressive subscription business. They leave a lasting impression on customers and make them feel cared about, which is so important in the world of e-commerce. A personalized box can be used to show off new products or highlight your brand’s personality and is a great way to keep clients coming back for more.
Not only do they serve as a functional way to send out items, but they also help create a sense of personalization with the customer.
Make Your Brand Identity with Subscription Boxes
Custom mailer boxes are a great way to give a sense of who you are and what your brand is all about. They can be the first thing that customers see when they receive their packages, so they need to represent who you are as a company or individual clearly.
Designing custom mailers also gives clients the opportunity to have more input into how their items will arrive at their doorstep, opening up new options for customization.
The best part is that you do not need special skills or lots of time to create something amazing either. There are plenty of software systems out there these days that make it easy for anyone creative enough to design personalized packaging.
What are the Packaging Options for Mailer Boxes?
There are three options for creating custom mailer boxes:
These come in many different sizes and shapes and are the most affordable option for mailers. This is an exciting new technology that makes it effortless for artistic people to get started on designing personalized packaging. They are very durable when properly constructed but tend to cost more than other materials due to setup costs.
Rigid plastic is the best option for heavier items that need protection from damage. These are also a great way to showcase your brand with its rich, glossy finish. The most expensive option for custom shipping labels, but they last longer and protect your product better than any other material.
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Corrugated is the most popular option because it is lightweight and comes in a variety of colors that can be customized with full-color printing to create eye-catching packaging which really stands out.
You may not have thought about this before, but many companies will use their branding color on all aspects of their marketing collateral material, including business cards, flyers, or banner displays; by using these same colors on your mailers, you will make it look like everything has come from one place.
What are the Cushioning Materials for Safe Transit?
You can increase your packaging protection by including some form of cushioning in your custom mailer box.
You have three options for the type of material you would like to include: bubble wrap, foam peanuts, or air-filled plastic bubbles.
Air-filled plastic bubbles also offer a good amount of protection without adding too much weight or bulk to the package, and they come with handy reusable sheets which provide more than enough coverage for most needs.
Bubble wrap is another affordable option that provides plenty of padding while still being lightweight; however, since it does add bulk, you should make sure there is adequate space inside the container before filling up all spaces with packing materials.
How to Customize and Print the Mailer Boxes?
Consider using a design file with the same size and dimensions as your custom mailer. This way, you can tailor it to fit around any objects or products in the box for optimal protection during shipment.
In addition, go for offset printing for the best quality custom printed packaging. This is a popular option because it does not use ink, so there are no worries about smudging the design as you handle the package and this type of printing also lasts longer with higher print resolution.
If offset is not available in your area or you prefer to stay local, screen-printing can be done at any print shop that offers custom work. Just make sure they have experience printing onto corrugated material such as cardboard or plastic sheets.
Have a Strong Social Media Presence
Subscription boxes are a common trend nowadays. They have become so popular that they even have their own holiday niche.
One of those important aspects would be your mailers or shipping materials, as many calls them, making or breaking your business depending on what kind you choose for your company.
In summary, think of your packaging as more than just being there to carry products in. It is also a marketing material that is equal if not more critical than any other advertising you can do outside of your company.
Customers will judge your product based purely on what they see with their eyes before even opening up the package, so make sure everything inside meets or exceeds expectations. Thanks for reading!