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The numbers that distinguish Facebook , you know, are impressive, so much so that a bullet point is enough to give you an idea of ​​their greatness:

  • Nearly 2 billion active users worldwide, an annual increase of 18%
  • 1.15 billion daily active mobile users, an annual increase of 23%
  • 307 million active users in Europe
  • 30 million active users in Italy, 28 of which from mobile devices
  • 5 new profiles created per second
  • 83 million fake profiles
  • 300 million photos uploaded to the system every day
  • The average duration of each Facebook visit is 20 minutes
  • 510,000 comments are posted on the social network every 60 seconds
  • 42% of Marketing Experts believe Facebook is important for business promotion

But, above all, according to what was recently published by Repubblica , a demographic data is important : Facebook is a social network used mainly by adults , so much so that the over 35 active on the platform are now 53% . The 36-45 year olds are even up by a remarkable 14% , while teenagers up to 18 years old drop by a dizzying 5%.

This is, in practice, the conclusion reached by the Social Media Specialist Vincenzo Cosenza following an accurate analysis through Facebook Advertising .

The moral of the story is simple: Facebook gets old and with it its users.

However, this certainly does not mean that the platform is now obsolete for engagement, brand awareness and digital marketing activities : quite the opposite. The same expert confirms this: “By now Facebook is destined to remain in the media diet of Italians . It continues to grow every year , and at the moment the only limit for growth is internet access in our country. And the number of users from mobile devices will also increase more and more , of which Italians are heavy users “.

The balance of this research should lead us to some important consideration , especially in the context of a professional use of the Facebook tool .

Although it is true that first of all, the mode of use – in this case playful – with which users use the platform must be considered, on the other hand it is also true that the age group mainly active on Facebook represents a good portion of the ” workforce “of our country . The 35-45 year olds are the new professionals, the young managers, the professionals with capacity and decision-making role in the company, the entrepreneurs of the new millennium – and therefore those who can make the difference if hit correctly by a digital marketing strategy.

Ultimately, the use of Facebook for companies must necessarily take into account these very important data not only to evaluate the possible goodness of the presence of an activity on the platform, but also to build truly engaging and interesting editorial plans and conversation calendars.

MD Abdullah
MD Abdullah
Abdullah is a former educator, lifelong money nerd, and a Plutus Award-winning freelance writer who specializes in the scientific research behind irrational money behaviors. Her background in education allows her to make complex financial topics relatable and easily understood by the layperson. She is the author of four books, including End Financial Stress Now and The Five Years Before You Retire.


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