Now that you’ve got a list of themes and topics to cover, it’s time to make a list of brands, partners, and affiliates you’d like to reach out to.

The types of people you reach out to will depend on your podcast’s goals and niche. For instance, if you’d like to boost your gourmet salsa’s product sales, you might reach out to chefs that specialize in Latin cooking, restaurant owners, and grocery store product managers.

Here are some examples of other brands, partners, and affiliates you might reach out to:

Ecommerce brands

As Millennials shift to online shopping and online product reviews, podcast shows have become a trusted source of reviews and information.

As a podcast host, you might find success reaching out to ecommerce brands and offering to feature any products they have that are relevant to your niche and audience.

Thought leaders

Looking to inspire, motivate, and uplift your audience? Featuring authors, speakers, bloggers, influencers, and other thought leaders on the show may be just the boost your audience needs.

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By MD Abdullah

Abdullah is a former educator, lifelong money nerd, and a Plutus Award-winning freelance writer who specializes in the scientific research behind irrational money behaviors. Her background in education allows her to make complex financial topics relatable and easily understood by the layperson. She is the author of four books, including End Financial Stress Now and The Five Years Before You Retire.

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